Milestones
I.C.C. International Public Company Limited was formerly widely known as International Cosmetics Public Co., Ltd, due to its original line of business in cosmetic products. Over the past 53 years of operation, the company expanded its line to cover fashion products, including men’s wear, women’s wear, children’s wear and also foods and household items. The name of the company reflects its ultimate mission to select and supply products with a touch of happiness and modernity to Thai consumers. However, in the past the company mainly focused on the local marketplace.
I.C.C. has chosen its future direction to make it more in line with the vision set up by Saha Group, which is expected to grow ten times its present size within the next ten years. I.C.C. has expanded its operations, priding itself as the leader among companies within The Saha Group in opening new markets or expanding its current market-share, starting from Indochina, Southeast Asia to China.
In 1996 the company changed its name from International Cosmetics Public Co. Ltd., to I.C.C. International Public Company Limited. The abbreviation “I.C.C.” is widely used both within the company itself and also in the business community. I.C.C. International Public Company Limited not only aims at supplying international products to the Thai market as before, but under the new name, I.C.C. International Public Company Limited is also moving towards more international markets.
Company Establishment
ICC International Public Company Limited was founded with just seven employees under the name International Cosmetics Partnership, distributing cosmetics from Japan.
Wacoal Distribution
Secured exclusive distribution rights for Wacoal lingerie from Japan.
Arrow Distribution
Became the official distributor of ‘Arrow’ men’s apparel from the United States.
Stock Market Listing
Approved by the Ministry of Finance for listing on the Stock Exchange of Thailand.
Itokin Fashion Distribution
Became the authorized distributor for Itokin women’s fashion.
Guy Laroche Distribution
Introduced Guy Laroche men’s apparel from France into the Thai market.
Lacoste Distribution
Started distributing Lacoste products from France, expanding into men’s and women’s apparel.
Mizuno Partnership
Appointed as the official distributor for Mizuno, a renowned global sports brand.
Conversion to Public Limited Company
Officially registered as a public limited company, adopting the name ICC International Public Company Limited.
Brand Identity Transformation
Updated corporate logo, integrating Eastern cultural symbols like the dragon and rat, representing resilience and adaptability.
DAKS Distribution
Expanded product lineup with DAKS apparel from the United Kingdom.
Saha Group Export Fair
Launched the “Sahagroup Export 98,” now known as Sahagroup Fair, showcasing the company’s extensive portfolio.
BSC Brand Launch
Initiated the BSC brand, expanding into premium beauty and lifestyle selections.
Launch of His & Her Shop and introduced the His & Her Member Program
Introduced His & Her Shop and the His & Her Member Loyalty Program, which now has over 5 million members.
Shop Channel TV Digital
Established Shop Channel as a joint venture with Japan.
ICC Innovation Awards
Launched the ICC Innovation Awards to encourage creative solutions within the company.
Launch of ICCShopping.com
Introduced an online retail platform aggregating promotions from leading Saha Group brands, accessible 24/7.
Driving Sustainable Innovation and Global Expansion
A pivotal year focusing on sustainable growth, digital transformation, and ethical practices, reinforcing ICC’s position as a leader in innovation, customer experience, and environmental stewardship.